Starting by asking our supporters to send a tear-off slip included in the Tidal newsletter to their councilors, campaigners lobbied the council hard to adopt the new standard. Less than a year after the campaign had been launched, Leeds was declared a Fairtrade City on the 5th March 2004. At the time the award made Leeds the largest Fairtrade City in the country.
In addition, we had a campaign focus on The General Agreement on Trade in Services (GATS). Events included two public meetings on the issue, a street theatre action with the World Development Movement (WDM), and a lobby and publicity stunt with 4 Leeds MPs and a giant set of scales.